Real success story in the French DS Line is a unique adventure for a generalist brand. Launched two years ago, today is a bet with three models available – the Citroën DS3, DS4 and DS5 – and 200,000 sales already! The opportunity for the brand to hold from 12 to 14 April, Citroen DS DAYS. Three days with the program, the whole universe DS unveiled to the public, including site visits to production, testing, as well as revelations about the future of the DS line.
DS line: three models, two years, 200,000 sales in March 2010: Citroën launched the DS3 and with it, the DS line. A distinctive line complementary to the main range of the brand, opening a new approach to premium automobile. A line of models with more radical choices for customers looking for style biases, architecture, sensations and refinement.
“If a carmaker was legitimate to take this risk, it was Citroën” said Frederic Banzet, Managing Director of Brand, arguing that “in its history, Citroën is the only brand that has managed to unite in its showrooms and a 2CV a DS. ” A gamble and a proven success with 200,000 sales in two years. Bold line DS does not intend to rest on its laurels and promises a future full of surprises.
DS DAYS: three days of sharing, passion and excitement around the line Ds
On April 13, the DS DAYS offer the general public visits exceptional sites of production of Citroen DS3, DS4 and DS5, three models made in France, respectively in Poissy, Mulhouse and Sochaux.
Moreover, the public will be invited to take the wheel of a DS3, DS4 or DS5.
For fans of rallues WRC, the appointment is given to the circuit with Sougy laps in Citroen DS3 specially prepared for the occasion.
The future of DS
Festivities to begin April 12. On this occasion, Frederic Banzet, Director General of the trade mark, in the presence of Philippe Varin, President of the Executive Board of the PSA Peugeot Citroën group, will unveil the future of the DS line with including images of a whole new concept car, number 9, which will be unveiled at the Beijing Auto Show in April.