While other manufacturers reduce the wing or the investments in Europe, Ford accelerates the launching of new products based on its overall range called One Ford strategy.
“Even in the context of activity in the very short term, this Europe of real opportunities for profitable growth. This is why we are accelerating the launch of new products in Europe, with a full range of models”, said Alan Mullaly, president and CEO of Ford.
The president noted that this strategy was strictly the same one put in place in North America in the revision of their trade policy there: quality, sobriety, security, elegance and price/benefit report. “The European market can be conducive to profitable growth, but this potential is now overshadowed by the economic crisis, said Stephen Odell, president and CEO of Ford of Europe.” But, according to forecasts, the European market in particular and utility cars – Russia included – should advance of 20% in five years to reach 23 million vehicles.
- The new Fiesta, version restylée of the city the best-selling car in Europe, with at the top of the range sports ST. The Fiesta will be marketed this year and its declination Fiesta ST in 2013.
- The new Mondeo, evolution spectacular, more upscale of the large Ford sedan with innovative technologies and 3 cylinder 1.0L EcoBoost, the smallest engine available on this segment, gage of a record sobriety.
- A complete renewal of the range of utilities over the next two years, with the arrival of the Ford Transit, Transit Custom, Transit Connect, Transit Courier and the Tourneo minibus. “In Europe, sales of commercial vehicles as a whole should grow by more than 30% for approaching 4 million a year by 2017, while the small utilities should win more than 70 %” find the constructor.
- The next arrival in Europe of the Mustang, icon of American sports, has been confirmed.
An acceleration of the deployment of new technologies such as inflatable EcoBoost, onboard connectivity SYNC, safety belts engine at the rear, MyKey and various facilities of driving assistance.
An extension of the range of the SUV, with the arrival of the new Kuga before the end of the year, and then the small EcoSport eighteen months and, later, the Edge, a larger, more upscale model, already very popular in other markets.