Toyota announced that it intended to unveils 21 Toyota Hybrid models by 2015 and that it hoped to sell a million cars of this type per year from 2013.
Among these 21 models, 14 will be completely new and 7 others that are being redrawn versions of older models, said a Toyota spokesman told AFP on Monday.
The Group presented its strategy environmental medium-term, focused on hybrid technology (vehicles mixed motor gasoline + electricity). The global market for hybrid vehicles should largely go beyond the bar of the million units in 2012. “Toyota hope that its own hybrid vehicles sales will reach at least one million units a year from 2013 to 2015,” explained the constructor in a press release.
In 2012, the Group hopes to sell a total of 9.76 million vehicles of all types and brands alike, in a year that it might finish in world.
Toyota was the pioneer of hybrid technologies since the release of the first model of its kind, the Prius, in 1997, which met with a great success especially in the Japan. The Vice-Chairman of the group, Takeshi Uchiyamada, stressed at a press conference that the constructor would continue to make the hybrid core of its environment-friendly technologies. “We will use the hybrid technology to feed the development of the next generation of vehicles”, he promised.
Toyota also unveiled its new 100% electrics cars, called the eQ, a city car powered by a rechargeable battery in three hours on a 200-volt power outlet, which can drive 100 km once charged.
Toyota plans to market from the month of December, for a market that is however limited to local authorities as well as some customers targeted in the Japan and the United States. This vehicle will be sold from 3.6 million yen to the Japan ($45,265.00).
Toyota also needs to launch very soon to the United States an electric version of its compact RAV4 SUV, in partnership with the Californian manufacturer Tesla, specialized in electric models of luxury. Unlike other Japanese manufacturers, such as Nissan with his Leaf or Mitsubishi and its i-MiEV, Toyota has not yet launched electric car destined for the general public.
Toyota also works on the output of a sedan by 2015 powered with hydrogen fuel cell. A race of speed is launched between several manufacturers, including Toyota, fellow Honda, the South Korean Hyundai and German Mercedes, who want to put such a vehicle on the market at an affordable price as soon as possible.